David Townsend


Hi, I’m David.

I help businesses turn vision into value through strategic stories.

Organizational communication and collaboration is hard stuff, especially between different teams, their experts, personalities, and competing agendas.

I pull together the necessary resources and skills to execute strategy while balancing short-term goals and long-term needs.





My Process

How I think



I solve challenges critically.

Research and strategic planning is the bedrock of everything I do. I take nothing at face value. I push myself to see things for what they can, and should be, not for what they are. 

I don't change minds, I help shape positive behavior.


Research and Strategic Planning

Every Successful Journey Begins With A Plan.

Using quantitative and qualitative research, I transform half-baked plans into a strategic foundation.

Business Case Development

From Vision to Value.

I bring together a set of processes, structures, and mental models to synthesize ideas into business concepts and novel solutions. 



I shape ideas creatively.

I love finding new ways to use words, pictures and experiences to persuade people. Using a variety of mediums, I create a hook, helping business communications fuel connection.



Cross functional coordination.

Relationships are powered by people, not PowerPoint. Using an agile mind set helps me manage abstraction, uncertainty, and institutional culture.


Hustle Until You Need No Introduction.

I shape ideas through a careful mix of

  • Context. I frame an issue, data, or a point of view for audiences of all knowledge levels.
  • Content. I validate my position with just enough information, nothing more. No fluff.
  • Contact. I'm comfortable working and connecting with all stakeholders, internal and external.

“Give me 6 hours to cut down a tree. I'll spend the first 4 hours sharpening the axe”

— Abe Lincoln


“It is the mark of an educated mind to be able to entertain a thought without accepting it”

— Aristotle


Marcus Newell
Former student, Lewis University

"I always enjoyed how Professor Townsend could tie business ethics, corporate governance and social responsibility to business value and relevant use cases."

Sean McCarrin
Assistant Vice President - Bank of America

"David has vision. He sees things not for what they are, but for what they can be; people, process, challenge and opportunity."