Start-Up Experience:
At McFaddin Ventures and Vista Host, participated in the opening of 43 hotels, restaurants and nightclubs. As President of Enterlink, 21 openings. As the President of Creative Concepts, 17 openings.
Total Start-Ups: 71 properties.

Marketing & Advertising Experience:
Headed up the marketing & advertising conception, creation, budgeting and placement for every project.
Total Projects Marketed: 130+ Conceptually Diverse Properties

Design, Construction & Renovation Experience: 
Supervised the design and construction of various properties at all three companies. Innovative design that ensures guest comfort, safety, and excitement.
Total Design, Construction & Renovation Projects: 69 Properties

Entrepreneurial Experience:
Started and successfully operated two companies. Those companies have developed, opened, marketed, operated and consulted for various hotels, restaurants, and nightclubs in 14 states.
Total Entrepreneurial Locations: 36 Properties.

Turn-Around Experience:
Primary corprate career responsibly has been to travel to properties that were under-performing and turn them around with new concepts, new designs, new decor, new entertainment, new marketing and advertising, new imaging, and staffing changes.
Total Turn-arounds: 43 properties.

Conceptual Experience:
Creating new concepts with the right name, logo, design, décor, entertainment formatting, marketing, imaging, lighting, furnishings, fabrics, menu, specialty food and beverage items - and more.
Total concepts created: 31 Concepts.



Conceptual & Marketing Elements:

Design:

Floor Plans * Electrical Plans * Plumbing Plans * HVAC Plans * Elevations * Detail Plans * Ceiling & Lighting Plans * Sound, Light, Video, and Entertainment System Plans * CAT-5 Internet/Network Design * Telephone System Plans * Interior Design Color Boards * Interior & Exterior Renderings

Project Development:

Building Permits & Licenses * Budget * Project Timeline * Demolition * Framing * Bar Construction * Drywall * Platform Seating * Raised Wall Booths * Wood, Carpet, Tile Flooring * Dance Floor & Stage Construction * Paint Colors * Wall Coverings * Wall Décor * Lighting Fixtures * Fabrics * Booths, Tables, Chairs and Furniture * Rails * Kitchen Equipment * Bar Equipment * Point-Of-Sale Systems * DJ Booth Equipment * Sound, Light, & Video Procurement & Installation * Office Furniture & Equipment * Computer & Networking Installation * Front Door & Cashier * Employee Locker Rooms and Restrooms * Public Restrooms * Games & Vending * ATM Machines * Boutique Design * Security Camera Installation * Interior and Exterior Signage * Street Signage

Property Ambiance:

Curb Appeal * Sense of Arrival * Sightlines * Levels * Seating & Bar Height * Traffic Flow Patterns * Music Format * Dayparting * Staff Sensitivity Training * Dynamic 3-D Décor * Water features * Steel Sculptures * Laser Wood Walls * Ambient Lighting * LED Lighting * Theater Scrim * Curtains * Spotlighting * Entertainment Lighting * Interior Landscaping * Echo Baffles * Neon * Rope Lighting * Step Light * Liquor Displays * Murals * Statues * House & Entertainment Sound * “It’s Showtime!”

Project Marketing:

Name * Logo * Competitive Analysis * Strategic Planning * Concept & Mission Statements * Budgeting * Agency Procurement * Artist Procurement * Menu Concept & Design * Grand Opening Planning * VIP & HIP Programs * Nightly Specials * Special Events * Holiday Planning * Private Parties * Employee Involvement and incentives * National Talent Appearances * Charity & VIP Events

Property Advertising:

Website Design, Hosting & Maintenance * Radio Production & Placement * Print Design & Placement * Cable TV Production & Placement * Flyer Design & Printing * Flyer Distribution * Hotel Program * Cab Program * VIP Cards * Daytime Sales * Telemarketing * Birthday Program * Batchelor & Batchlorette Programs * E-mail Program * Poster Design * Translite Design * Signage